The Initium Novum Collection

Our Initium Novum Collection is entirely made from natural fibres, a commitment we have maintained from the company's inception. For us, natural fibres are the way of the future.

The Initium Novum Collection is about new beginnings, new aesthetics, new grand textures, new colours and new ways for the future. For this collection, New York City became the backdrop.
New York is the place where Steinunn acquired her education in fashion and learned the ropes in the fashion industry; it was a place for a new beginning at the time.

The ”Initium Novum”, which translates to “new beginning", is about grand textures, city colours and the soft feeling of wool, all the feelings that Steinunn has for the city of New York.

Photographed by: Anna Palma
Location: the home of Camilla Vest
Hair and Makeup by Birna Sif Magnusdottir